[identity profile] capitalism-yeah.livejournal.com 2005-02-05 08:36 pm (UTC)(link)
Wow. Deterrence at work.

So the jury awarded a high amount because, even though HIS face wasn't actually responsible for the coffee profits,
what the company did was appropriate an image - and what if he'd never learned of their use?

I think in the law we tend to have a cockroach theory.
When something finally reaches the courts, you can find a host of other cockroaches which remain undetected. So you hit the landlord hard enough to encourage him - and the other landlords - to f-ing fumigate and cut it out.

[identity profile] erikred.livejournal.com 2005-02-05 09:13 pm (UTC)(link)
Well said.